Life in a Day | Toaster London / San Francisco

YouTube’s collaboration with Ridley Scott and Kevin MacDonald has been awarded with a Gold Cyber Lion at Cannes for Life In A Day. We are very proud to have developed the creative execution of the original campaign call out. Helping to make this historic cinematic experiment a success. Congratulations to the entire team; YouTube, Scott Free, Google Creative Lab, Toaster and RehabStudio. Well done guys! Awards are welcomed but we’re even more proud that our input helped inspire the masses to participate.

What happens when you send a request out to the world to chronicle, via video, a single day on Earth? You get 80,000 submissions and 4,500 hours of footage from 192 countries. Producer Ridley Scott and Oscar-winning director Kevin Macdonald took this raw material — all shot on July 24, 2010 — and created Life in a Day, a groundbreaking, feature-length documentary that portrays this kaleidoscope of images we call life. National Geographic is bringing it to theaters starting July 24, 2011. Prepare to be amazed.

Recognition;